Location benchmarking and crafting value propositions
ABOUT THE EVENT
Join us to learn about the latest approaches to benchmark locations across sector-specific data points, and ways to identify the strongest key selling messages for your location. In this webinar, we will discuss the importance of crafting nuanced value propositions that are based on sector drivers and share best practices in how to conduct location benchmarking exercises.
KEY DISCUSSION POINTS
● The importance of value propositions for locations and the role of location benchmarking in crafting strong value propositions
● What kind of data is required to conduct location benchmarking? What do companies look for? And what should locations showcase?
● Case studies of best practice value propositions based on location benchmarking exercises
fDi Intelligence, a service from the Financial Times, provides the world’s most comprehensive offering of services related to foreign direct investment.
We help investment promotion agencies, economic development organisations and other governmental bodies attract inward investment.
We help companies and their advisers make informed site selection decisions.
Industry professionals of all types follow our news, data trends and analysis.
fDi Markets is the most comprehensive online database of crossborder greenfield investments available, covering all countries and sectors worldwide in real-time.
fDi Benchmark assesses the relative competitiveness of countries, regions and cities worldwide in more than 65 sectors — the only fully interactive online tool in the industry.
GIS Planning offers customisable, interactive online data tools for investment promotion agencies. The industry’s leading software uses cutting-edge geomapping technology to showcase available commercial properties and key data for corporate site selection.
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jack.obrien@ft.com
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